W.G. Grace (The Doctor) is widely thought of as grandfather to the modern game of cricket, yet he is almost as famous for his grand imperial. More Karl Marx than Honest Abe, his was simply ‘the W.G’ of beards. Like all good cricketers W.G was fond of a little spit and polish, a heady mix of linseed oil, liquorice and tobacco juice spittle, used to shine the ball. ‘The Doctor’ our beard balm is a nod to this heritage, the great game of cricket and its bearded hero W.G. Grace, we just hope it smells a little better.
When we bandied around the first iterations of a beard balm or beard wax, we started by throwing up names of men with famous beards who we imagined might be in need of such a product. Men we admired and respected, men of honour and intrigue, but men that perhaps might do with a groom. And so it was that one of the names we landed on was close to our hearts, being a legend in his field, but also a well rounded gentleman who lived a full and eventful life. W.G. Grace (The Doctor) is widely thought of as grandfather to the modern game of cricket, yet he is almost as famous for his grand imperial. More Karl Marx than Honest Abe, his, was simply ‘the W.G’ of beards. Like all good cricketers W.G was fond of a little spit and polish, a heady mix of linseed oil, liquorice and tobacco juice spittle, often used to shine (or doctor - ahem) the cricket ball. 'The Doctor' our beard balm, is a nod to this heritage, the great game of cricket and its bearded hero W.G.Grace, we just hope it smells a little better.
WHY WE MADE IT
Frankly we made it because we could not find one that suited our idea of what a beard balm should do. That is, we wanted a balm that shaped and styled the beard, adding weight and taming, but without adding oil or leaving a waxy residue. We wanted fragrance but without it coming off your hands and then everything you touch. So we built a balm that; smells great but not overpowering, shapes and helps define the beard, and finally feels great on and in the beard, like it should be there, like you want it there. We think we have the balance just right and the ‘doctor’ would have been proud to use it.
THINGS YOU NEED TO KNOW
1/ Moody Bespoke fragrance - of Assassin smoke and abandoned temple (read Vetiver, Moss and bergamot)
2/ Dry (non greasy) application
3/ Natural ingredients deliver firm hold - perfect for shaping and defining
Shaping and styling your grand imperial
Non greasy, great feeling shape and texture. Natural finish and amazing fragrance.
Made by our humble little friends to raise and nourish their young, the benefits to our hair are plentiful. Visually it adds texture and volume making it appear stronger and thicker which means it is easier to mould and style. Beeswax assists in preventing split ends whilst delivering shine and natural protection from the elements – it’s like the best older brother you ever had. Beeswax has your back.
With significant levels of Vitamin A and E, Shea butter has great anti-oxidant, anti-inflammatory and moisturising properties. It's been known to help heal cuts, scrapes and scars, as well as fight break outs. It's no wonder Shea Butter is used in so many moisturisers & lotions.
Has been used for centuries by native Tahitians to coat their bodies when bathing, preparing for war and during courtship. It's now widely considered a modern day wonder plant, renowned for its antibacterial and healing qualities which promote elastic, supple skin.
HOW TO USE IT
Rub a dime size amount into both hands to slightly warm and make malleable then apply in a downward stroking motion to your beard to style in the shape and form of your dreams. Walk tall, run strong, hold your head (and beard) high.
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