Ritual + Logic – for a life run wild, a celebration of being ourselves, thinking for ourselves, a statement for men and women who are individuals.....View full article →
New Hope + New Zealand = Good Times
Many times when you finally meet someone, or see something, that you’ve admired from afar for years, it ends in disappointment, dreams dashed, myths busted. Last July, Team T&D didn’t just meet the Selvedge Yard (our long time crush), we threw a party with them, and not only did the experience live up to the hype, it eclipsed it. Why are we telling you about this now? Because we’re getting some pretty special visitors this week- more about that shortly …. but for now, let’s get back to the story.
The venue, ‘Something More café’ in the Central Melbourne suburb of Fitzroy was the perfect choice to stage a chilled gathering of friends and supporters to chat about all things "hair". Guests were greeted by layered jazz riffs from guitarist Jamal Zacharia, that colluded to create a kicked-back ‘Newport Jazz’ vibe. Banging Cocktails, sumptuous vino and hoppy craft beers ensured everyone was kept lubricated and refreshed, while some finger licking food ensured no one left hungry, T&D are after all, responsible hosts.View full article →
In my time working as a marketer I think I actually convinced myself that people would believe what I said and trust me when I said it. Since starting my own brand of skin care products my thinking has changed somewhat, I now see that assuming you can influence what people will think is a very dangerous (and potentially costly) point of view. Instead perhaps the best you can do is be consistent, have a clear proposition and hope that people like it.
I was recently pitching my range to a customer who asked me if any of my products were Anti-aging products. Anti-aging? Anti Aging is bollocks, I found myself thinking as my mind scrambled for something more constructive to say, I was caught short.
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